BAQ Social Media Business Assessment Questionnaire – Social Media Social Media refers to the use of websites such as LinkedIn, Facebook, Twitter as well as lesser-known sites like Merchant Circle, Manta, MeetUp, Rapid Buyr, Referral Key, and Yelp. Company name Email address Do you use a third party who performs social media marketing for you? YesNo If so, who? Do you market using various forms of social media ? YesNo Who are you trying to target? What are you trying to achieve? Are you using a social media dashboard? YesNo Do you know where on the internet your customers discuss your category of products or services YesNo If so, are you interacting with prospects in these places? Are you measuring your social media ROI (return on investment)? YesNo Are you providing value through content you are posting? YesNo Are you starting conversations? YesNo Are you entering conversations politely and responding to others? YesNo Are you posting regularly? YesNo If so, how often? How much time do you spend on social media per week? Note that #1 means you strongly agree, #2 means you somewhat agree, #3 means you neither agree nor disagree, #4 means you somewhat disagree and #5 means you strongly disagree. Social Media marketing is just a fad. 12345 I don’t have time for Social Media Marketing 12345 Social Media Marketing is for big companies & job seekers 12345 Linked In is better than Facebook for businesses 12345 Twitter is not good for business 12345 I have a large number of followers on social media platforms 12345 Our online followers are truly engaged 12345 Δ