BAQ Social Media

Business Assessment Questionnaire – Social Media

    Social Media refers to the use of websites such as LinkedIn, Facebook, Twitter as well as lesser-known sites like Merchant Circle, Manta, MeetUp, Rapid Buyr, Referral Key, and Yelp.

    Do you use a third party who performs social media marketing for you?

    If so, who?

    Do you market using various forms of social media ?

    Who are you trying to target?

    What are you trying to achieve?

    Are you using a social media dashboard?

    Do you know where on the internet your customers discuss your category of products or services

    If so, are you interacting with prospects in these places?

    Are you measuring your social media ROI (return on investment)?

    Are you providing value through content you are posting?

    Are you starting conversations?

    Are you entering conversations politely and responding to others?

    Are you posting regularly?

    If so, how often?

    How much time do you spend on social media per week?

    Note that #1 means you strongly agree,

    #2 means you somewhat agree,

    #3 means you neither agree nor disagree,

    #4 means you somewhat disagree and

    #5 means you strongly disagree.

    Social Media marketing is just a fad.

    I don’t have time for Social Media Marketing

    Social Media Marketing is for big companies & job seekers

    Linked In is better than Facebook for businesses

    Twitter is not good for business

    I have a large number of followers on social media platforms

    Our online followers are truly engaged