BAQ Product

Company name

Email address

Do you know what the customers’ needs are? YesNo

Are your product(s) and/or services better than your competition? YesNo

Do you manufacture or assemble any of your products? YesNo

Is there an advantage for customers to buy from you? YesNo

If so, is your advantage substantial? YesNo

Can you define your target market? YesNo

Do you introduce new products on a regular basis? YesNo

Do you have a plan for developing new products? YesNo

Do you have reliable supply sources for your products? YesNo

Have you done an analysis of your competitors? YesNo

Are you using cost plus pricing (take the product cost and add enough to cover your costs and profit)? YesNo

Are you using market pricing where the price is derived from market value of your product/service? YesNo

Do you have a quality assurance program? YesNo

Do you evaluate your sales by product to improve sales on slower-moving products/services? YesNo

Do you manage the product mix and eliminate underperforming products/services? YesNo

Do you understand the market trends affecting your business? YesNo

Do you maintain an inventory? YesNo

Do you own the inventory of the products you sell? YesNo

Is your inventory unbalanced (too much of some items, not enough of others?) YesNo

Is your lead time to replenish stock adequate? YesNo

Is your product mix consistent with your marketing, sales and business strategy? YesNo

Do you have products or services you will be introducing in the next 6 months? YesNo

Have you introduced new products in the last 12 months? YesNo

Last 24 months? YesNo

Last 36 months? YesNo

What is the price range of your products/services?

What is the price tag of your average sale?

Do you offer a warranty or guarantee of your products and/or services? YesNo

Does any of your staff have special certifications which permit you to offer more products or services? YesNo

Do your associates know your pricing structure? YesNo

Note that #1 means you strongly agree,

#2 means you somewhat agree,

#3 means you neither agree nor disagree,

#4 means you somewhat disagree and

#5 means you strongly disagree.

Our products and services are the best in the industry 12345

For the quality of our products and services, they are underpriced 12345

We bend over backwards to make our customers happy 12345

We guarantee all our work 12345

We use suggestive selling to “upsell” our customers 12345

We honor competitors coupons 12345

Our customer service is second to no one 12345

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